Introduction of Public Relations career.

PUBLIC RELATIONSHIP (FOREIGN LANGUAGE – ECONOMIC)
5th Floor – Building A, Hanoi High-Tech Vocational College
Tay Mo Ward, Nam Tu Liem District, Hanoi City
Phone: (024) 3765 3896

Subjects of enrollment: Graduated from high school, junior high school or equivalent
Degree after graduation: Diploma of Vocational College, Intermediate vocational
Training time: 03 years (for vocational college training), 02 years (for vocational secondary training).

1. GENERAL INFORMATION:

     Public relations translated from Public Realtions, or PR for short, can be interpreted as a planned, organizational effort by an individual or a collective, to establish and maintain relationships with benefit with its public. The main basis of PR activities is to provide information to the public to build two-way information between the public and organizations and individuals, creating an understanding and support of the public. PR activities are inextricably linked to mass media.

2. TRAINING OBJECTIVES:

     The program of public relations profession training bachelors with the knowledge, skills and attitudes necessary to work on building, maintaining, developing images and two-way relations between agencies, organizations, businesses … with their target public groups through the provision and exchange of information in a correct, accurate and honest way; capable of researching and teaching on issues of public relations at enterprises, higher education institutions, research institutions … After the course, students have enough working capacity to specialize public systems in government agencies, non-government agencies, media agencies, businesses, professional public relations service companies, political and social organizations …, potentially continue to study, participate in higher education, gain experience to become leaders and experts in the field of public relations.

3. TRAINING PROGRAM

In order to meet the needs of society, the public relations industry at HHT has enough training programs such as:

– Short-term system: Training time from 3-6 months.

– Vocational secondary system: Training period of 2 years

– Vocational college system: 3-year training period

4. Job placement

The school ensures 100% of graduates will get a job.

Career orientation of bachelor of public relations

Group 1: Public relations specialist

Group 2: Analysts and public relations consultants

Group 3: Researchers and public relations lecturers

      People with PR training can work at all agencies, organizations, businesses … belonging to many different sectors … Make a simple calculation as follows: currently the number of businesses operating in Vietnam (number January 2018 data is about 561 064. If each of these businesses only recruits 1 PR staff, the supply in this sector is always insufficient to meet the labor market demand. Vietnam we currently have a shortage of well-trained and professional PR staff.

5. WHY SHOULD YOU LEARN THE PUBLIC RELATIONS INDUSTRY – AT HHT?

5.1. Not worried about lack of jobs – Open job opportunities: Since appearing in Vietnam so far, PR has never been “hot”. Type on Google from the phrase “Job of PR industry”, About 766,000 results (0.58 seconds). Many organizations and companies are looking for professional manpower for this job but that demand has not been fully met.

Making a simple calculation: currently the number of businesses operating in Vietnam is 561 064 (data in 1/2018), if each of these businesses only recruits 1 PR staff, the supply in this field is always not enough. Vietnam is very lacking of well-trained and professional PR staff.

Moreover, Khoa NN – KT signed a cooperation with enterprises to help students practice, practice teaching, participate in assessment and recruitment. The school ensures 100% of graduates will get jobs.

5.2. “Hot” salary “crisis”: According to statistics, the average salary for a top PR specialist is high, starting at 7-15 million / month, even thousands of dollars depending on ability and experience .

5.3. The theoretical training program is coupled with practice, focusing on skills training.

Theoretical learning is interwoven with practical practice inside and outside the enterprise. In particular, students are allowed to practice events from small to large scale inside and outside the school. Soft skills, informatics ICDL, foreign language Toeic 400 guaranteed before graduation.

5.4. High quality teaching staff

Has a theoretical and practical level of knowledge, rich teaching experience, enthusiastic enthusiasm. Positive teaching methods, theory associated with practice, where to practice to get there.

5.5. Modern and spacious facilities

In addition to the electronic library with many books, classrooms with enough teaching facilities, Khoa is also equipped with a practical room to help students approach close to reality. School facilities are synchronous and spacious.